Al Abrams is the consummate public relations professional. He has an understanding of what journalists want and need to best do their job that is in many ways unique to his industry. Simply put, Al is always available but never gets in the way. He creates the ideal environment, one that allows journalists to operate at peak levels, and then lets them do their job.
Public relations at any level is about providing a service and creating an environment. Nobody that I have come across in my 37 years as a sports journalist at a major American newspaper does those things better than Al."
- Vartan Kupelian, former President of the Golf Writers Association of AmericaPresaident, Golf Writers Association of America.
"Multiple press releases from Al in the months leading up to the Buick Open keeps all media members in the loop with tournament announcements as well as player commitments. He is arguably the best media director on the PGA TOUR in regards to this."
- Stewart Moore, PGA Tour media official
"Al Abrams enjoys a phenomenal reputation in the sports marketing industry as an energetic, hard working, make-it-happen type of person, who along the way makes a lot of friends. His communication skills and writing ability have proved extremely valuable for the hundreds of corporate speeches that he’s written through the years."
- Larry Peck, Buick Golf Marketing Manager
"Al Abrams is extremely competent in his knowledge of all sports- not just golf- and their issues and the writers who cover them. But what makes Al stand out is his ability to build enduring relationships with all the people he deals with-- players, clients, media, tournament and association officials alike. He is able to state problems and develop alternatives to solve them. He is straightforward and direct- extremely honest. Al is a very meticulous person who pays attention to detail and is determined to perform at the highest possible level."
- Peg Holmes, former director of public relations and communications, Buick Motor Division
"Al, we appreciate all that you did for many years. All the best to you."
- Mark Steinberg, IMG (agent for Tiger Woods)
"Al’s greatest strength is his ability to interface with journalists, co-workers and clients to help all stakeholders reach their goals. It just doesn’t get any better than Al Abrams."
- J Schaffer, Senior Marketing Manager, Regional Aftersales at Infinity Motor Company, Ltd
"Al Abrams is the consummate PR and promotions professional. He works tirelessly and creatively to get results, and is among the most likeable, respected executives in the golf and sports business. The Buick Open receives tremendous accolades in the media largely due to Al’s pull. He is one of the main reasons the Buick Open is probably the most well-thought-of, non-major tournament on the PGA TOUR."
- Billy Casper, golf legend
"During the past 12 years that I have worked at the PGA Tour, I have had many opportunities to collaborate with Al Abrams on communications and sponsorship initiatives. I have always found him to be a tireless worker with meticulous attention to detail while at the same time being innovative and creative in seeing the big picture. Al communicates his ideas clearly and is consistently personable and easy to work with. He has earned the enduring respect of sponsors, media, volunteers, tournament staff and many others he has worked with over the years."
- Ana Leaird, former Senior Vice President, Communications, PGA Tour
Al Abrams has 20 years of experience working with local, regional and national golf tournaments. From grass roots outings, to regional events, to national title-sponsored PGA Tour tournaments, Al has worked tirelessly to help clients and sponsors achieve their tournament and communication objectives.
Abrams has worked on numerous golf events and promotions involving Tiger Woods (Buick spokesperson) and other PGA Tour professionals, managed golf outings, clinics and media events. He has assisted with new product launches at tournaments and promoted sponsors and their brands at numerous golf events. Abrams managed publicity and communications for Buick's golf sponsorship program for 13 years, including five PGA Tour events.
Al is a certified consultant for the Golf Tournament Association of America (GTAA), and is consulting with corporations, associations, non-profits, pro tournaments, schools and a variety of organizations looking to leverage golf events to achieve their objectives. From fund raising to business networking to sales incentive golf trips, Abrams Golf Solutions will work diligently with you and your organization to help you take your event to the next level.
If you are considering starting a golf event, Abrams Golf Solutions will help you evaluate the options for achieving your marketing, communications or fund-raising objectives.